The most thoughtful response yet to my question. Thank you!
Well, I dunno about being "needless" to say. If it were that needless, I would not have asked about it
Well, this is getting to the heart of my question. I'm acknowledging PADI's effective marking. What I was wondering about is the degree to which the name, PADI, contributes to the effectiveness of that marking. For example, suppose PADI does everything that it does with respect to marking, but it's name were, XYFJ Instructors Inc. Would its marking be as effective?? If not, then how much less so? The second part of my OP was, did they choose a cute sounding name like PADI SPECIFICALLY as part of its marketing effort. From your post, it sounds like, to some degree, the answer is "yes". As pointed out in one of my previous posts, if the answer really IS yes, then I think it was a brilliant move on their part.
I think it's a combination of both name recognition and marketing. PADI's name came around long before the marketing. When I 1st became certified, it was with YMCA. We were also given a PADI certification because the instructor was just getting into them. At that time, PADI could be given along side other agencies certifications. However soon after that, PADI started it's advertising.
Microsoft knows how to do business too, and its very popular, but its products really SUCK. To some degree, based on the PADI bashing that goes on (which I don't necessarily agree with), it would seem that PADI is the Microsoft of the diving world. It's the agency people love to hate, even while still buying its products.