What I mean by "young" and "old" really applies to the business and dive company side of things. There have been quite a few of us (publications and dive retailers), discussing how we all agree that there are still many dive companies and dive shops out there who want nothing to do with the internet at all, and then there are the older companies who feel threatened by the rise of new companies that they kind of burrow themselves in the corner until they go out of business.
My concern is, when will the turning point actually occur, and the future of dive shops and dive companies favor the dive industry?
.../snip
...The Young vs old was regarding to "some" not all, dive companies out there who will choose not to adapt to the internet and thus resulting in fading away.
I am a little confused. Several companies actively discourage internet sales, phone sales or in effect anything other than over the counter sales. However, products from these same companies are commonly found on internet retail sites.
Given that the majority of the expensive items are serial numbered and could be tracked back to the authorized dealer who originally received them, it is very obvious that these companies have policies restricting on-line sales but engage in the practice of looking the other way when internet retailers sell their stuff. I suspect that the tolerance of on-line sales has everything to do with the significant percentage of their gross whole sale transaction that are ultimately sold on-line.
So when you talk about old and new companies and various business models, what do you mean?
In a sense, the internet fills the same role as mailorder sales did in the past. Often, it is the only way for a new or smaller brand to get its foot in the door and build enough credibility to start getting into brick and mortar shops. At the same time, it has historically been the only market for lower quality companies to move low quality discount merchandise.
In either case, it is understandable why an older company may feel threatened by the potential to lose market share to upstart companies whether they sell quality product or not. That becomes another reason for older companies to engage in internet sales, but at the same time to discourage them to try to maintain the qualitative advantages for their dealer networks.
On the other side of the fence, scuba equipment is a high overhead low volume business for the LDS. Not many brick and mortar dealers could stay in business long if internet sales of the brands they carry were totally unrestricted. You would end up with a few companies who would aggressively market and package products and leave the local dive shops with an even lower volume of sales with which to pay the rent, the light bill and the payroll.
If that occurs, what you end up with are LDS's that will have to subsist on training, gas fills and perhaps service work - although that is problematic when you can no longer afford to stock and sell the inventory needed to be a dealer.
And in the extreme without local dive shops, you have no access to gas fills, and less access and quality control/supervision of what become totally independent instructors.
So tell me how it is all supposed to work.