Eric Sedletzky
Contributor
This whole thing of not selling service kits to the end consumer has more to do with supporting shops by the manufacturer then it has to do with liability for selling parts to individuals.
Scubapro for instance markets itself to dive shops as the premier professional regulator and equipment manufacturer. By those shops carrying their products they are insured that they would be selling the best gear on Earth. They will be entering into a business relationship where the shop would be awarded the title of “Authorized Dealer”and supported by the manufacturer including getting all the service work and by doing FPFL which is a guarantee for the dive shop of a continuous revenue stream. This exclusivity is very attractive for dive shops, to carry a high end product that can only be serviced by them or another “authorized” dealer, and has a time pressure incentive built in to have the unit brought in and serviced or the free parts deal ends.
It’s actually more about marketing to the dive shop than it is to the end consumer.
If it was all about safety and liability, then the manufacturer would have no problem offering service classes to the general public and selling them parts once they are factory certified. The manufacturer would actually make more money selling those classes and parts, but they won’t, and it’s because they are protecting their investment with their retailers and do not want to undermine that relationship.
There are incompetent shop techs out there and there are incompetent DIY’ers out there. If everyone was allowed to take the factory service classes there would be fewer incompetent DIY’ers, but there would still be the same amount of incompetent dive shop techs.
Think about that.
Scubapro for instance markets itself to dive shops as the premier professional regulator and equipment manufacturer. By those shops carrying their products they are insured that they would be selling the best gear on Earth. They will be entering into a business relationship where the shop would be awarded the title of “Authorized Dealer”and supported by the manufacturer including getting all the service work and by doing FPFL which is a guarantee for the dive shop of a continuous revenue stream. This exclusivity is very attractive for dive shops, to carry a high end product that can only be serviced by them or another “authorized” dealer, and has a time pressure incentive built in to have the unit brought in and serviced or the free parts deal ends.
It’s actually more about marketing to the dive shop than it is to the end consumer.
If it was all about safety and liability, then the manufacturer would have no problem offering service classes to the general public and selling them parts once they are factory certified. The manufacturer would actually make more money selling those classes and parts, but they won’t, and it’s because they are protecting their investment with their retailers and do not want to undermine that relationship.
There are incompetent shop techs out there and there are incompetent DIY’ers out there. If everyone was allowed to take the factory service classes there would be fewer incompetent DIY’ers, but there would still be the same amount of incompetent dive shop techs.
Think about that.