SeanQ:Why? GUE doesn't have the rights to the phrase "Do it Right". As a matter of fact, there is a truck towing company near me that uses "Doing it Right!" as a slogan.
I'm well aware they don't have a trademark - Diverite is ( or was) after it after they dropped the claim - That should have livened things up .
The DIR/GUE/Halcyon group has been a little lawsuit happy in the past - Just ask Oxycheck ( and a number of others ) about dema a couple of years ago. It can cost far more to defend yourself in a suit than you lose by paying.