Thought this might be of interest to some of you.
Here in the eastern part of the US, almost all luxfer cylinders are purchased from Peter Skop Industries. If your dealer orders the typical 10 to 20 cylinders at a time, these are his real costs.
The wholesale 1-24 quantity price for luxfer aluminum 80 cylinders is $104 plus approximately $11 each for shipping. This yields a final price of $115 per cylinder. On an order of 20 cylinders, your dealer would have approximately $2300 invested in the product. If he sold them over a period of two months for $140 each, he would make a profit of $500 on the investment of $2300, or a profit margin of about 20%. Air isn't any where near free. (all you need to do is maintain a PROFESSIONAL, RETAIL air compressor for about a year and you will see) If he gives you any air fills at purchase time, that simply adds to his cost for those cylinders (or subtracts the air cost from the $500 profit). Clearly, when your dealer sells a scuba cylinder, that transaction is a lost leader. There is no other way to look at it.
Now, if you dealer is able to move LARGE volumes of cylinders, say ordering in quantities of 100 per order and moving around 500 cylinders per year (only 10 or 20 dealers in the country are capable of this), they can be purchased for as low as $90, possibly with free freight (but not always). To move this number of cylinders (regardless of how big your dealer is), they would have to be sold at internet prices (around $120), and it still works out to a very low profit margin and return on investment.
The bottom line, regardless of your local stores business model, or regardless of the cheaper priced internet store business model, CYLINDER SALES ARE A LOST LEADER!
Don't beat your local guy up too much on cylinder price. The business economics vary GREATLY with geography. Maybe he is only doing what he has to do at his volume level. Anyway, just my input. Thanks.
Phil Ellis
Dive Sports Online
www.divesports.com
(800) 601-DIVE