Zef,
I know how the website works, I've used it myself. And the website is good, but it's not perfect. The design of the website does not follow commonly-understood best practices in the field of web design. If you cannot fathom a way to improve the selection and ordering process, perhaps you are not the person in the best position to evaluate whether it can be improved. Maybe a person who is in the best position to do that would be, I dunno, a person who has studied user experience and web design?
I didn't make a stink about it when I did not end up purchasing the thing I meant to purchase -- the suit was purchased in 2019, and the post you quoted is the first time I've brought it up anywhere, and I never told SeaSkin about it. Partly because the stakes of my issue were small, partly because I was able to fix it anyway, and partly because, as you said, I clicked the wrong buttons myself. I would never say that SeaSkin is responsible for my mistake.
Like I said, their drysuit product is top-notch. Within the domain of made-to-measure drysuits, I have not one single complaint. Especially when you take into account the much-lower cost versus their competition, the value of that product cannot be beat. But can I say the same about their website product? No, I can't, because in the domain of websites, there is plenty of room for improvement. I can't speak to whether making those improvements is worthwhile -- that is for SeaSkin's business management to decide. I can't speak to whether it is the best drysuit ordering website in the world, I have only ever ordered 1 drysuit. But to say that it is impossible to make the website better, is just not a correct statement.
