That is..... generous? The most recent P&L put it at $18m (£14,360,722 to be exact), which is 28% lower than your estimate.
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That is..... generous? The most recent P&L put it at $18m (£14,360,722 to be exact), which is 28% lower than your estimate.
Stingrayvilla
Contributor
The first piece has been sold off (Aqualung, Apeks, Omer, Aquasphere, Military Professional, U.S. Divers, and Stohlquist)
Aqualung Group, the global leader in manufacturing diving equipment and high-performance water sports, announces the successful sale of its historical snorkeling brand US Divers to the California-based company Aqua Master Sporting Technology Co LLC.
The sale of US Divers is part of the Aqualung Group’s strategic business orientation to exit the Swim Snorkel Paddle business in North America, already initiated in 2023, and accelerate its transformation by focusing on its core markets: diving equipment and provision of equipment to Military and Professional customers.
Are we taking bets on which piece is next?
www.divenewswire.com
Aqualung Group, the global leader in manufacturing diving equipment and high-performance water sports, announces the successful sale of its historical snorkeling brand US Divers to the California-based company Aqua Master Sporting Technology Co LLC.
The sale of US Divers is part of the Aqualung Group’s strategic business orientation to exit the Swim Snorkel Paddle business in North America, already initiated in 2023, and accelerate its transformation by focusing on its core markets: diving equipment and provision of equipment to Military and Professional customers.
Are we taking bets on which piece is next?
Aqualung Group agrees to sell historical brand U.S. Divers to Aqua Master Sporting Technology Co LLC - DiveNewswire
Aqualung Group, the global leader in manufacturing diving equipment and high-performance water sports, announces the successful sale of its historical snorkeling brand US Divers to the California based company Aqua Master Sporting Technology Co LLC. The sale of US Divers is part of the Aqualung...
www.divenewswire.com
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I didn't even know that the US Divers brand still existed, the name is probably worth something
Still Kicking
Contributor
Think Costco, Target, Walmart...
From one of the purse releases: "In 2003 US Divers became Aqualung America, with the original name retained by the group’s snorkelling line. "
They are sold by general retailers like Target, not dive shops.
Green Frog
Contributor
The US Divers name was too well known to just drop, so it was used on mass produced bargain gear sold at big box, discount and other such stores. It was and still is of pretty good quality and is probably OK even for beginning scuba instruction (at least the pool). I think I still have a NOS USD mask for backup.
Still Kicking
Contributor
Not really. Inflexible PVC mask skirts, hard plastic fins with flimsy straps.
Green Frog
Contributor
I must have gotten Aqua Lung equipment marked USD… my mask has soft (silicone?) edges. 
I guess congratulations are in order now that Yifei Huang (named after the Chinese actress I guess ) now has acquired the US Divers brand. Pity when she finds out it's scuba snorkelling kit and not the US Olympic springboard diving team. Just Saying.
Incidentally The wonderful sounding Aqua Master Sporting Technology Co started life just a month before the take over and the corporate address for said company of 1564 Berkshire Ct, San Marcos CA 92069
turns out to be a four bedroom 3 bathroom 2938 square foot private house.
My guess three of the bedrooms are going to store the fins while 2 of the bathrooms maybe the snorkels.
Incidentally The wonderful sounding Aqua Master Sporting Technology Co started life just a month before the take over and the corporate address for said company of 1564 Berkshire Ct, San Marcos CA 92069
turns out to be a four bedroom 3 bathroom 2938 square foot private house.
My guess three of the bedrooms are going to store the fins while 2 of the bathrooms maybe the snorkels.
In addition.
The dynamic Richard Vaughn director of Aqualung dive sales, product and technical services for North America appointed in September 2023 never quite made it as a director in Aqualung employment to the year end.
He was last heard back in September last when he started as director of dive sales yada yada stating that he was exited and honoured to take the next step in continuing the legacy of the iconic Aqualung brand.
“Richard’s knowledge of the dive industry and years of experience make him the perfect person to lead the dive division. “Equipped with a team that is both seasoned and passionate, we are excellently positioned to elevate the company’s operations and performance while maintaining sustainable growth.” he stated.
The Aqualung Group product portfolio includes premier dive and swim equipment brands including Aqualung, Apeks, Omer, Aquasphere, U.S. Divers and Stohlquist
Well not any more it does. Wonder if he needs Yifei Huang's cell number LOL
The dynamic Richard Vaughn director of Aqualung dive sales, product and technical services for North America appointed in September 2023 never quite made it as a director in Aqualung employment to the year end.
He was last heard back in September last when he started as director of dive sales yada yada stating that he was exited and honoured to take the next step in continuing the legacy of the iconic Aqualung brand.
“Richard’s knowledge of the dive industry and years of experience make him the perfect person to lead the dive division. “Equipped with a team that is both seasoned and passionate, we are excellently positioned to elevate the company’s operations and performance while maintaining sustainable growth.” he stated.
The Aqualung Group product portfolio includes premier dive and swim equipment brands including Aqualung, Apeks, Omer, Aquasphere, U.S. Divers and Stohlquist
Well not any more it does. Wonder if he needs Yifei Huang's cell number LOL
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