Its simple look at something that is working and use some of those principles to create a new direction to solve the problem. Work with what is given and don't look at what you are lacking. Take the free Dive Industry, we know it is experiencing good growth. Why? Because it is cheaper, because it is more practical to do, because it is less dangerous.
You can see where this is going and the answer it is non of the above. The true reason you aspire to get into an activity is because you are attracted to it because you have an Image of your self doing this activity. You want to do it, because something you have seen has captured your attention and it is appealing to you.
What you have seen has enabled you to picture yourself in that sport or activity. Achieving a mental image of something you want to do sets things in motion. In other words it gives one motivation to go towards that area. Find out more info, or check out videos to get more inspired. Then after they can't wait any more they will go for it, even if they have to save for it.
Where there is a will there is a way.
Frank G
Z GEAR - Z Gear
Yah, I hear you but if one thinks back to when I started diving, in 1974 in SA anyway, we didn't even have TV, and I dont mean "we" as a household, I mean "we" as a nation,.. believe it or not, the country had no TV... and yet, there was still enough folk around interested enough to support a number of dive clubs for training and some small retailer's for equipment, in reality it could be argued the retailers did pretty well
because there wasn't much choice of colour or models, they carried equipment which JUST did the job at hand and fashion was secondary, stock holding was simple, you could have any colour as long as it was Black and they had maybe two models of each required product. The clubs fees contributed towards free cylinder fills and the cost of a boat diving trips, you may have been required to chip in a few bucks here and there, but going diving regularly was relatively cheap.
Of course, all this has largely changed, and now folk can watch any number of dive shows on TV, there are many magazines promoting diving and the image thereof, theres even forums like this, yet the industry continues to under perform and loses market to competitor activities.
I think it largely boils down to interest, or lack thereof, back when we learned to dive, we did so because we wanted to, it was a tough course but we persevered, and most of us still dive today.
However, the market today has other attractions which are heavily promoted as a "lifestyle choices" think IPADS, Mobile Phones, Social Media etc or activities which have added benefits like improved health and touring, think Mountain biking which anyone can do everyday after work with the family / friends for zero cost and see tangible results, all of these activities are easy to get into and are a lot more social, scuba simply can not compete anymore, is it any wonder people are just not really that interested in diving anymore.?