The LDS is PADI's customer, not the diver. Sure, the diver pays the bill but the course wouldn't be sold unless the LDS sold it. Hey, maybe that's why NAUI has fallen off a cliff. PADI responded to the desires of the LDSs and grabbed up the market share. NAUI was just a little late getting started on the downward spiral.
The LDS may be an affiliate, but only if they have an Instructor certified through the Association, or they can't play. A PADI or NAUI Facility cannot certify a diver; it takes an Instructor to do that.
The certification agency is only involved if and when the Instructor chooses to involve them. Independent Instructors often compete with PADI and NAUI facilities.
So the real customer of any certification agency is the Instructor. Both PADI and NAUI are Instructor Associations and are not an Association of Dive Shops. The dog wags the tail, the tail doesn't wag the dog. The problem is that many organizations have sold-out to the commercial entities. Standards were lowered. Still it was those Instructors that went along with it (and were paid to do so). So yes, I see this as a moral responsibility unheeded.
The tempter was the LDS, the tempted were the agencies and their Instructors. The loser was the student.
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