Question for the dive community-customer research

[divewench1]

When you are searching for a new dive destination/dive centre, using a search engine, do you search beyond page 2?

also, if you check a website and the daily diving prices are not showing, would you take the time to email for this information or strike them off your list of choices?

Customer research, thanks guys

 

[supergaijin]

Voted.

I will search a few (2-3) pages for different companies.

If they don't have a pricelist, they don't get my direct attention, but I can make an estimation of probable prices from other websites.

 

[divewench1]

Voted.

I will search a few pages for different companies.

Thanks supergaijin, how far would you search? Beyond page 10?? or have you given up by that stage!

 

[scubamarketing]

Statistically, if you don't rank in the top 3 (not top 3 pages, top 3 period), your traffic from search engines is virtually nonexistent. There's no reason why an LDS shouldn't rank for local terms in the top 3.

 

[TSandM]

If I'm looking for a dive op in a place about which I know nothing, I'll start with the ones on Page 1. If I don't like what I see, I might go to page 2. I doubt I ever go further than that. The only time I drill down on a search is if I am looking for something very specific, and I don't know enough to call it up directly, but I'll know it if I see it.

I wouldn't contact a dive operator without prices unless I concluded they were the only one in the area where I was looking, or the only one offering services I specifically wanted.