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If you don't mind paying someone to be treated like fodder, you probably won't make the drive. But if you want excellent service from an experienced staff, you'll make the drive. An hour's drive just isn't that far in context of how long it takes to get around the city for anything else.
It's very difficult for an LDS to match the online retail prices of shops like Leisure Pro, the sales volume just isn't there for the LDS. The online stores generate very large savings for the customer over the typical LDS pricing, which the diver can spend on diving. The LDS should know that and compensate with excellent in-store service, training, and trips rather than some misguided dictatorial customer loyalty concept. The LDS in this thread has a deranged business model that can't survive in a modern retail environment.
The successful LDS of the future is going to have to find ways to compete with online gear sales. That does not mean meet or beat the online prices. But it does mean that they must make any price difference a tertiary consideration. I don't believe the LDS that totally gives up on large gear sale can survive. But they must find a way to make it on a smaller markup. That way may include dropping lines that provide wholesale price discounting that heavily favors the large online retailers. Buying cooperative perhaps.