I booked with Alamo. But $35 does not include every insurance offered.
Yes it does, although you can pay a bit extra to knock the $500 deductible down to zero. I'm not sure their cars are worth $500.
I haven't done any kind of statistical analysis but the vast majority of bad rental car stories I;ve heard have been with one of the major international brand names not the local businesses. People book with Alamo or Hertz thinking they will get the typical Alamo or Hertz experience and that if they don't then Alamo or Hertz corporate will make it right. Then they find outthat corporate takes no responsibility for the franchise and the franchise is apparently not accountable to corporate.