LI Diver
Contributor
Just some thoughts, Do inform your customers about your products and thoroughly and patiently answer their questions,but don't lapse into long stories or anecdotes. Make sure there is someone else on duty to take phone calls it is quite annoying to go into a dive shop and spend half of the time listening to someone cking on there regulators or why they can't be found. When someone is trying on fins don't try to help them get them on by twisting and turning the fins. (a) nobody is going to do it for them on a dive boat. (b) The leverage of a 16" fin allows an average sales person to exert enough torque to to damage a persons knee or ankle without even realizing it. If you allow a customer to try on masks without mentioning that by putting a regulator or snorkle in their mouth that it changes the way that the mask fits then you are doing them a disservice.When a new person comes into your shop do not ask them where they are from it gives the impression that you are calculating the odds of whether they are one time buyers or might actually come back and make you their LDS.