If a local shop who has you in their building can't close a deal due to rediculous prices... too bad.
Online ordering is a PITA sometimes, especially with sizing and returns, but a GOOD online retailer (like amazon.com for example) can make a bundle in sheer volume and advertising. I've bought some dive knives, mask, and snorkle from LP and love them. Online is THE way to purchase for those who research a product and KNOW what they want. Those who wander aimlessly looking for "a reg" obviously need professional help... THAT's what LDS's are for.
In the Puget Sound there are about 8 LDS within 40 min or so of me. One is outright irritating to even walk into. I went there with the intent of finding a set of split fins a few years back and yes, I expected to pay big for them (comparably) but the very mention of my mask brought up the "where'd you get it" question... so I told him. LP, and it's better than any mask here except maybe the one I was looking at... for $100 less. I will NEVER go back to that shop... EVER.
Maybe in the middle of no where, in the 50's, where the LDS is the ONLY LDS could you I expect a spoiled brat tantrum, but never in a place with so much LDS competition and such a huge internet-purchasing population.
Yes, a LDS has small shop and staff to employ, but if you think LP doesn't have overhead costs like a warehouse, a server building, and SHIPPING costs, you're an idiot. Even MORE important is the shipping TIME it takes for most purchases.
If I'm pushed for time an online order obviously isn't going to cut it... so the LDS gets the nod. As they do with maintenance and small replacement parts.
If you don't want to do research on a product and want someone to sell you want they have, or are in a rush, or actually need a SERVICE that requires experience then sure... LDS. Otherwise I'm going online and you can kiss my @ss if you don't like it.