Oddly enough, there's nothing wrong with that.
I absolutely recommend that new divers buy a couple of tanks. Nothing makes diving easier and more fun that being able to call your buddy and say "Let's go diving", then simply get up and go.
If you have to make a big deal out of it (go down to the shop, rent tanks, BC, reg, etc., remember to bring them back on time) it's generally too much bother to do it more than a couple of times/year.
Terry
I agree there's nothing wrong with it if just presenting the information....it's the pushiness that gets to me. I do not own tanks, but that is all that I do not own. I plan to own tanks, and I fully realize that renting until then is, overall, more expensive. However, cash flow matters to me right now, and I'm not willing to drop almost $1000 on 4 tanks for both my wife and me. I will when I'm ready.
Business is business, no matter what is being sold. I wholeheartedly support the LDS concept, and I get that they need product sales to keep themselves operational. However, that doesn't justify ripping off people who are just starting and no consumer should ever be told, as some suggest, to buy something he/she doesn't need simply for the sake of supporting a local business. Why should the consumer have to be burdened like that? I don't buy two loaves of bread at the local grocer, one to eat and one to throw away, just so he can stay in business. JMHO, but I support local business because they offer something I want or need (or personalized service), not for the sole sake of keeping them in business.