Farsebook is appalling because it is so ephemeral; here today gone in an instant. Once data is handed over to Zuk, he'll use it any which way he pleases, but none of it will benefit society.I have been a part of ScubaBoard for a couple decades now, and there is a lot I don't like about it, but I think it does a lot of good for the reason Wibble points out. Almost any thread that includes serious misinformation usually gets thoroughly corrected.
I will contrast that with a very popular FaceBook scuba discussion site I toyed with for a while. It was incredibly frustrating. Someone would ask a question, and by the time I opened FaceBook and saw the question, 30 people had already answered, and 25 or more of those answers would be wrong. There was no way to distinguish the correct answers from the flood of misinformation.
I remember especially one in which someone asked about decompression theory related to dive depth, and of the first 100 responses, I would say 90 of the posters believed that tissues were like buckets when they received nitrogen. You could fill them faster at deeper depths, but if you stayed at any depth (even 5 feet) long enough, the buckets would fill. The handful of people who knew better and who cited research (including me) were completely drowned out by the flood of nonsense.
Scubaboard -- and other forums -- exist on the principle of permanence. A quick search will reveal masses of useful information. There is no search functionality on Farsebook -- you are the product.
You can learn an enormous amount from Scubaboard. Facebook not so.
Am so (not) looking forwards to AI: it's neither intelligent nor creative.