Twice now I have referred somebody to look at Deep 6 when they asked about getting a regulator set. Both ended up purchasing elsewhere because no DIN models were available. It is great that demand is outpacing supply, but I suspect you are losing a number of potential customers because of inadequate inventory levels.
I find it interesting that the owners' signature lines state the following:
"Because I want you to buy from me"
and
"Because I like it when people buy our products"
Despite the fact that the holiday shopping season is upon us their inventory does not seem to be in order. I love their business model for regulators and will probably choose them the next time I am in the market for one, but I wanted to buy a bp/w package for my daughter and their website is showing "out of stock" for weeks now. This purchase was not a "holiday" shopping purchase as it is for immediate use.
Not only are they out of stock of multiple products but it means their package configurator is unavailable to scope out pricing to even see if it is worth the wait.
After posting on SB, sending PMs, and sending messages through their "contact us" form on their website, I went with a different brand to meet my needs.
Perhaps Deep6 does not new business...they have a good reputation so perhaps they are banking on repeat business from their current fan base...but I agree with the notion presented by the OP that is is hard to recommend a company that does not have product available.
I imagine a typical conversation with local divers in the clubs I am a part of unrolling like this:
Club member: "Hey Zef, I am looking to buy some gear, what do you think of Deep6?"
Zef: "I really can't say, I tried to buy from them but they seemed to be conically out of stock of products based on my experience and posts I have read in online forums, but I like the fact they seem to promote owners of their equipment being able to service their regulators and make replacement parts available...when in stock."
Club member: "oh, interesting experience, do you have a recommendation for a company based on gear that you have used?"
Zef: "Sure, I have received great customer service from DGX, and Dive Rite, along with a guy who represents HOG...all make solid equipment and have first hand experience with their gear."
Club member: "I am looking to purchase soon, would you recommend I wait for Deep6?"
Zef: "They were not too responsive when I tried contacting them, so when they will have gear in stock is kind of up in the air. I wish I had first hand experience with their stuff and better communication from the company so that I could say whether or not it is worth the wait, but as it stands it really is up to you....they have a good following but they are not the only show in town for quality gear."
My intent was not to bash Deep6, just want to add to their awareness of the impact their current inventory and communications is having on potential customers.
"Because I want you to buy from me" and "Because I like it when people buy our products" are great tag lines if you can support it. But when you don't have product available it is kind of a mockery.
-Z