ScubaGoddess1
Guest
Most of my girlfriends are not athletic and think I am nuts for diving. They admire me for doing it but think I'm a little bit nuts at the same time.
If I had to promote diving to interest more women (and p.r. is what I do for a living), I would do a bit of research and find an Italian female athlete who is well respected who dives (there must be one of them.) And then I would get her out front and centre in a promotional campaign. If you can't find an established female athlete who dives, I would start an ad campaign showing young women who dive and what they like about it, in order to promote it to young women and to dispel the myths that it is a sport that only men can do.
ScubaGoddess
If I had to promote diving to interest more women (and p.r. is what I do for a living), I would do a bit of research and find an Italian female athlete who is well respected who dives (there must be one of them.) And then I would get her out front and centre in a promotional campaign. If you can't find an established female athlete who dives, I would start an ad campaign showing young women who dive and what they like about it, in order to promote it to young women and to dispel the myths that it is a sport that only men can do.
ScubaGoddess
mad:Hi girls!!
and the most important question is: how can we make them try?
ciao, Marco