In most cases this isn't true. The cancer develops from mutations in the precancerous polyp. The polyp typically shows up long before the cancer does. So cologuard detects cancer that has already started. Colonoscopies will catch it before the cancer starts.
I'm not sure the data supports this. Very few biopsied polyps are positive for colon cancer (I forget the percentage). I was told that removing all of them is like a dermatologist removing every mole because it might develop cancer. I can't say how valid this analogy is versus one doctor's opinion.
The key issue is colonoscopies are not normally done very often (5-10 years), are comparatively very expensive, and patients largely hate it (prep mostly). As a result, they aren't performed nearly as often or on as many people that statistics say should get them.
Many (most?) countries are moving away routine colonoscopies in favor or annual fecal tests. The logic is that more colon cancer is found, not that it is less expensive, This is largely because so many more people get tested annually than get scoped every 5-10 years.
Of course treating colon cancer is extremely expensive, aside the humanitarian considerations. Medical science, private insurance, and countries basically do the same calculation — get the best return on the money expended. Fortunately this aligns with the "greatest good" objective.
We know that colonoscopies are not 100% effective, virtually nothing is. The argument that a slightly less effective test given far more often will save more lives (and misery).
I had a positive FIT result last year but the the colonoscopy was negative. The false-positive rate on the FIT is understandably much higher than for Cologuard. Hopefully my FIT was a false-positive and the colonoscopy was not a false-negative.
Most doctors will order annual FIT and Cologuard tests if you tell them you aren't doing routine colonoscopies.