And I work for tech industry. This happens all the time. A player like aqualung going down is something like china about to get de throned. Players like Russia, USA, etc will come swarming to pick it up and rebrand. Gain brand specific knowledge etc. some companies who have the budget will just absorb the debt to write it off in taxes. There’s so many ways stuff like this will end up in a merger/acquisition long before someone says ok shops closed no more business. That won’t happen from a brand like this.