I am not telling you to do anything. I am simply stating that some people do more for the sport than others. Support those supporting your Hobby.
Example:
There are 2 shops in town....same pricing, same products, same service....and the both own a quarry...Good, because you like to dive.
One of the shops quarries has more stuff in it. They routinely go out of their way to clean the underwater attractions and add new stuff for you to look at while they play Jimmy Buffet on the underwater speakers.
The other shop just takes your money and buys a Hummer with Lambo doors on it.
Who are you going to support? Where will you buy your equipment? The guy working hard for you or the guy doing nothing for himself? One is trying to further the sport AND make money....one is trying to make his wallet fatter.
Nobody is telling you where to buy. The wetsuit maker might also be donating 10% of each purchase to a Save the Reef fund or something....or donating money to sinking the Vandenburg 2.
If you had 2 choose between 2 wetsuit companies...everything is equal except one donates money BACK into your sport of diving...puttin your money back to work for you....which would you choose?
I was totally with you until Jimmy Buffet was mentioned... not sure now if I would want to dive with either of those shops.
Seriously, I see your point. In your original post, you did mention that you didn't want this to turn into an online vs. LDS debate. Unfortunately, by merely mentioning that, it seems like the thread has turned very much into exactly that. I see the debate more as being about supporting a business that offers the full range of what a customer expects: Service, knowledge, selection, value, support for both the local diving community as well as broader support for the global scuba community, ethical business practices, etc.
It's a 90 minute
flight to my closest LDS that offers a reasonable selection of equipment, courses and trips, and the staff is incredibly friendly... but they also charter boats to the same divesites for groups intent on spearfishing the local fish populations into oblivion. It leaves me in a bit of a dilemma when it comes time to decide with whom I will make a purchase.
Depending on the immediate circumstances, I believe a customer will base his decision somewhere in that range between "getting the best deal" and "doing what's right for the greater good". All hail the shop (online or brick and mortar) that can provide for either end of the customer spectrum!
In the end, I think I'm just paraphrasing the thoughts that you have expressed. My point (yes, I did have one) was simply to emphasize the incredible array and diversity of both customers and shops. Kudos to the businesses out there that can appeal to widest range of customers, support the diving community, and turn an honest profit (not necessarily in that order).