Observations on the sales of jacket BCDs v. alternatives.
1. About a decade ago, a representative of a major scuba equipment retailer noted in a thread that industry statistics showed that BP/Ws accounted for less than 1% of BCD sales.
2. When the shop for which I originally worked moved to SSI, the then SSI owner (Doug McNeese) conducted a workshop on scuba equipment marketing. He pointed out that manufacturers offer discounts on specific models determined by the number of the specific model sold. His suggested strategy for BCDs was to identify one specific model and make that the focus of sales. Everyone working the retail floor was to point customers in that direction. Every instructor was to own and wear that specific model, telling student they chose it because it was the best. (The same was true for all other equipment.)
3. I changed shops and became the new shop's technical diving instructor. That meant the shop had to offer BP/Ws. The owner was absolutely convinced they wouldn't sell many, so he refused to have any in inventory--not even as a display model. If students wanted them, they could order them. Unfortunately, the chosen supplier (Hollis) would take months to deliver, so all my students ordered from online suppliers instead. The owner said, "See! I told you they wouldn't sell."
1. About a decade ago, a representative of a major scuba equipment retailer noted in a thread that industry statistics showed that BP/Ws accounted for less than 1% of BCD sales.
2. When the shop for which I originally worked moved to SSI, the then SSI owner (Doug McNeese) conducted a workshop on scuba equipment marketing. He pointed out that manufacturers offer discounts on specific models determined by the number of the specific model sold. His suggested strategy for BCDs was to identify one specific model and make that the focus of sales. Everyone working the retail floor was to point customers in that direction. Every instructor was to own and wear that specific model, telling student they chose it because it was the best. (The same was true for all other equipment.)
3. I changed shops and became the new shop's technical diving instructor. That meant the shop had to offer BP/Ws. The owner was absolutely convinced they wouldn't sell many, so he refused to have any in inventory--not even as a display model. If students wanted them, they could order them. Unfortunately, the chosen supplier (Hollis) would take months to deliver, so all my students ordered from online suppliers instead. The owner said, "See! I told you they wouldn't sell."