Randolphscott:Well with the DVR, I dont' watch ads anymore. But for the superbowl, the ads are the only things I watch. Bring on the monkeys!
It's funny, because the latest thinking is that DVR will actually ENHANCE the effectiveness of Super Bowl ads. And that they are the ONLY ads that will benefit.
Why?
Think about it - who records the Super Bowl and watches it on Wednesday night?
Ah, but people may well use their DVR to view the best commercials again and again. (OK, not everyone is gonna do this. But some will.)