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You;re missing the point. If the product being advertised were say a Megalodon it'd just be another diving ad that showed a bit of skin ... hardly a new concept. But do you think that it is purely accidental that what this add does is take a product that is touted to "simple," and that is named for an [SIZE=-1]acronym that stands for "Keep It Simple Stupid," and that displays in the add a woman who appears to fit to a tee a broad range of society's stereotypes of a "simple" woman. If you do then you have less respect for the ad makers craft than I do. The crafted message that comes across to me is loud and clear and objectionable, "So simple that even a bimbo could do it." If you get a different message from the ad, that's fine, but to deny that the one I see in it exists is blind and self serving. And to call me a "sexist" because I recognize the message being pushing, well ... that's beyond the pale, but is exactly the kind of disembulation and inuendo that I have come to expect from Pete, who seems to think that honest disagreement is cause for personal animis. [/SIZE]