This wasn't where someone was tested a few minutes or a day later, this was a week or two after. It's probably the reason why, even though I haven't lived there for almost four years, I still know the number for Domino's at my old house.jonix:interesting...i tested a clutter reel (6 tv ads) before...it's usually the funny ads that gets easily recalled...but it's the serious ads that they understand...all in a span of 2 minutes