NON-DIVING STUFF - Wala lang ...

[paolov]

BUT they may or may not get the message being communicated BUT the most important thing is, they remember the brand.

that is the intent of the TV ADS, BRAND MANAGEMENT. TV ADS purpose is to communicate the Brand, the stores sells them. two different activities.

take notice of the ADs of P&G and Unilever. notice the number of times they mention, show the brand they want to imprint on their audiences.

BRands such as : Palmolive, ariel, pantene, tide....

when it comes to alcoholic brands it associates "MACHO" to the brand , sex toughness... eh sa totoo lang weak nga sila, as they need alcohol for them to feel good. kawawa naman....... hindi nila kaya ng natural, just like Chip.... a natural politician... he has it in his blood..... hehehehhehe

 

[jonix]

take notice of the ADs of P&G and Unilever. notice the number of times they mention, show the brand they want to imprint on their audiences.

bombardment hehehehe

awareness -> trial -> usage -> retention

 

[greatwolf]

Any ad by Saatchi and Saatchi...as long as I get to attend or supervise the "Go See"...

 

[jonix]

Any ad by Saatchi and Saatchi...as long as I get to attend or supervise the "Go See"...

i agree...galing ng ads nila...galing ng recall

 

[paolov]

i agree...galing ng ads nila...galing ng recall

and who did the research?

 

[jonix]

don't know (may idea ko kung sino pero not sure)...but i know nakakaya ng consumer mag exact recall ng copy & visual elements for several of their ads

 

[Halthron]

I remember a study done many years ago that said that someone needed to see/hear a thing 23 times before it was imprinted.

 

[jonix]

I remember a study done many years ago that said that someone needed to see/hear a thing 23 times before it was imprinted.

interesting...i tested a clutter reel (6 tv ads) before...it's usually the funny ads that gets easily recalled...but it's the serious ads that they understand...all in a span of 2 minutes

 

[jonix]

don't know what to eat for lunch...any recommendations?

 

[clgsamson]

don't know what to eat for lunch...any recommendations?

Alaminos Longganisa kung trabahador mood ka. Kung hindi, lechon kawali at sinigang na sugpo.