NON-DIVING STUFF - Wala lang ...

[Xizang]

yup that is the main purpose of a TV ad to sell the brand but TV Ads have specific product and emotional benefits that it aims to communicate for each copy and sometimes the number of benefits or the complexity of such are focused on too much during copy development that the "entertainment" (or the engagingness) of the ad is sacrificed.

 

[Xizang]

interesting...i tested a clutter reel (6 tv ads) before...it's usually the funny ads that gets easily recalled...but it's the serious ads that they understand...all in a span of 2 minutes

how do you test a clutter reel? do you show ad 1 then ask questions, then reel 2 then ask again or do you show the whole reel and ask questions?

Jon are you with synovate?

 

[jonix]

how do you test a clutter reel? do you show ad 1 then ask questions, then reel 2 then ask again or do you show the whole reel and ask questions?

Jon are you with synovate?

show the whole reel and ask questions...you'll most likely get one that stands out then use it as a benchmark to test your brand's ad

no not with synovate

 

[paolov]

Jonix has his own company that deals with research for consumer sentiments, their report is what is used for FGD (focus group discussions) where target consumer remarks are noted from which a copy or storyboard is then derived.

ayan ha, selling jonix services.


the information herein is intentionally twisted to elicit a reaction from Jonix, so he may come out in the open and put things straight.

ehhehehhe

 

[jonix]

Jonix has his own company that deals with research for consumer sentiments, their report is what is used for FGD (focus group discussions) where target consumer remarks are noted from which a copy or storyboard is then derived.

ayan ha, selling jonix services.

:11:

baliktad ata...we do the FGD to produce the info needed to develop or fine tune a new or existing storyboard...the possible directions to take, that's our report

@axua: si pao yan ha, not me hehehehe

 

[Xizang]

:11:

baliktad ata...we do the FGD to produce the info needed to develop or fine tune a new or existing storyboard...the possible directions to take, that's our report

@axua: si pao yan ha, not me hehehehe

you present the storyboard on the FGD? or an animatics of the storyboard? bro send me some info about your company at jai.gamboa@safi.com.ph

 

[jonix]

animatics...hold on...i myself am not involved with qualitative studies (minsan lang), i do mostly quantitative...

try our site www.aglmr.com pre...for a brief intro

i recall having meetings with safi people mga 2-3 years back, can't recall their names though.

i'll send the updated profile via email na lang

@pao: pahamak!

 

[shugar]

of course the goya fun factory!!! i wished to god it was a real place (and get a chance to go!)

that commercial came out shortly after the willy wonka movie... so much for originality huh

@axua: sorry i'm not joining in the topic as much as i should (i love discussions as this... i make my analyses based on marxist critique of culture industries and other such drivel) kaso if i start it will just go on and on and on and on... tapos kelangan pang i-type(!)

so punta ka nalang ng xmas party pagusapan nalang natin ito over beers... i can talk faster and further than i can type

Jag

PS
have you guys seen the documentary "the ad and the ego"? galing! ganda ng pagkagawa plus ang ganda ng sakop ng iba't ibang points

 

[jonix]

separate table sa mga palaging puyat? hahahahaha

 

[Xizang]

of course the goya fun factory!!! i wished to god it was a real place (and get a chance to go!)

that commercial came out shortly after the willy wonka movie... so much for originality huh

@axua: sorry i'm not joining in the topic as much as i should (i love discussions as this... i make my analyses based on marxist critique of culture industries and other such drivel) kaso if i start it will just go on and on and on and on... tapos kelangan pang i-type(!)

so punta ka nalang ng xmas party pagusapan nalang natin ito over beers... i can talk faster and further than i can type

have you guys seen the documentary "the ad and the ego"? galing! ganda ng pagkagawa plus ang ganda ng sakop ng iba't ibang points

where do I get that documentary?! I am most interested in how you approach this topic. It is amazing how us, who are in some way involve in the industry, analyze and explain advertising but when we talk to the lay person it is simple as them saying "ah yes, that funny advertisement of xxx brand".

I will really try to be in the party but would not have that beer waiter! a double of skimmed non-fat milk please! on the rocks!