I am afraid that the number of shows doesn't bare that out! Non-divers need more to interests in them! I can't believe people watch Golf and won't watch Dive Shows unless there is a hook! The old shows that did well had heroes real and imagined! We need heroes in the dive industry! We have no Tiger Woods, we have no Shack, we have fins and asses going around the reef! I don't feel that why, but believe me I have a lot of non-diver friends that fall asleep watching divers! Sad but true! If it weren't we would have a ton of dive shows and a lot more divers! You see more dog shows on TV than Dive shows! Sad but true! I am developing a series for a cable company and it ain't easy to provide for divers and non-divers alike! I remember the travel channel having a pretty good travel SCUBA show and it went bye bye! It is a tough formula and our pilot is almost done and we hope we might have found the right mix, but we all do, don't we?