So lets step back for a second and talk about how Apple's model works. They primarliy produce revenue in one of 3 ways.
1. Direct hardware Sales to Customers. (You buy the watch,iphone, Macbook etc....)
2. Services -(iCloud, Apple Care+,other)
3. A percentage of sales of apps or subscriptions for apps available through their App Store.
There are exclusions but for the most part Apple isn't selling software anymore.
With this view, they are not building a dive watch but a hardware platform and IDE (software development environment) and that can support features that can support a variety of implementations based on the sensors and tolerances their hardware can support. This benefits them in that they can focus on their business and let 3rd parties focus on developing a host of uses based on these. When Apple releases new features in their platform (like adding a depth sensor) they often find a partner who they give first crack to in developing software to take advantage of this, here is where Oceanic comes in.
Eventually other 3rd party apps will appear. Before this, if you wanted to build a new dive computer you are going to have to go through the very expensive process of designing hardware, securing the manufacturing capacity, hardware testing, warranty claims, iso certification, UL certification, etc... It becomes a barrier that most won't overcome and diving is a niche market compared to much larger markets and a big reason why dive computers have remained expensive compared to what they deliver. A graphing calculator from the 90's has the computational power to function as a dive computer, these are not elaborate mathematical models. The algorithms themselves are not propriety and for the most are all based on public research. By Apple taking care of the hardware platform, companies are now going to be able to focus on the user experience of a Dive computer/Dive App and other innovations and this ultimately is going to be both good for them(Manufacturing, Supply Chains, Excess inventory costs go away) and the consumer because there will be a host of competing Apps. An example of this is if you look at cash registers(POS Systems), when Apple released the iPad a bunch of clever developers realized the platform gave them an option of creating simple yet powerful connected POS systems and now things like Square and Clover are ubiquitous and small businesses flocked to them.
This exact thing is going to happen in the "Dive Computer industry". There has been this focus on the 40 meter barrier of the Depth app. Plenty of clickbait things have been passed around social media and forums but 99% of that is meant to deceive or is being passed along by the uninformed. The depth app is not really intended to be useful as a real tool, It is mainly created as a demonstration on how to use the APIs associated with reading sensor data from the hardware into an application. That is what it is no more no less. Apple often does this and creates a host of content and instructions to the dev site.
The hardware has been certified to a depth of 100 meters, there have been videos and tests showing that the sensor is still reading data beyond a 40 meters. But Apple isn't going to even hint that you should go beyond 40 meters in their first party software. Diving is an inherently dangerous sport at recreational limits and beyond that the risk factors are increased at each passing meter. They are not going to expose themselves to lawsuits because due to their size they are a massive target. They would rather let a 3rd party developer assume that risk. Anything with an O-ring is going to have its water resistance degrade over time, that is why they have that language in their material.
Ultimately this is a positive thing for divers and the industry, the technology will be disruptive at first but long term it will increase competition for dive computers and lead to innovation in UIs and dive logging. Because dive computers certainly need it navigating many of the menus in them is akin to programming a VCR in the 80s. And good god dive logging software is terrible. There is still space for specialized high end equipment like Shearwaters but 90% of the people who buy them hardly use all the features beyond OC/Rec and air integration or go to a depth beyond 40 meters.
1. Direct hardware Sales to Customers. (You buy the watch,iphone, Macbook etc....)
2. Services -(iCloud, Apple Care+,other)
3. A percentage of sales of apps or subscriptions for apps available through their App Store.
There are exclusions but for the most part Apple isn't selling software anymore.
With this view, they are not building a dive watch but a hardware platform and IDE (software development environment) and that can support features that can support a variety of implementations based on the sensors and tolerances their hardware can support. This benefits them in that they can focus on their business and let 3rd parties focus on developing a host of uses based on these. When Apple releases new features in their platform (like adding a depth sensor) they often find a partner who they give first crack to in developing software to take advantage of this, here is where Oceanic comes in.
Eventually other 3rd party apps will appear. Before this, if you wanted to build a new dive computer you are going to have to go through the very expensive process of designing hardware, securing the manufacturing capacity, hardware testing, warranty claims, iso certification, UL certification, etc... It becomes a barrier that most won't overcome and diving is a niche market compared to much larger markets and a big reason why dive computers have remained expensive compared to what they deliver. A graphing calculator from the 90's has the computational power to function as a dive computer, these are not elaborate mathematical models. The algorithms themselves are not propriety and for the most are all based on public research. By Apple taking care of the hardware platform, companies are now going to be able to focus on the user experience of a Dive computer/Dive App and other innovations and this ultimately is going to be both good for them(Manufacturing, Supply Chains, Excess inventory costs go away) and the consumer because there will be a host of competing Apps. An example of this is if you look at cash registers(POS Systems), when Apple released the iPad a bunch of clever developers realized the platform gave them an option of creating simple yet powerful connected POS systems and now things like Square and Clover are ubiquitous and small businesses flocked to them.
This exact thing is going to happen in the "Dive Computer industry". There has been this focus on the 40 meter barrier of the Depth app. Plenty of clickbait things have been passed around social media and forums but 99% of that is meant to deceive or is being passed along by the uninformed. The depth app is not really intended to be useful as a real tool, It is mainly created as a demonstration on how to use the APIs associated with reading sensor data from the hardware into an application. That is what it is no more no less. Apple often does this and creates a host of content and instructions to the dev site.
The hardware has been certified to a depth of 100 meters, there have been videos and tests showing that the sensor is still reading data beyond a 40 meters. But Apple isn't going to even hint that you should go beyond 40 meters in their first party software. Diving is an inherently dangerous sport at recreational limits and beyond that the risk factors are increased at each passing meter. They are not going to expose themselves to lawsuits because due to their size they are a massive target. They would rather let a 3rd party developer assume that risk. Anything with an O-ring is going to have its water resistance degrade over time, that is why they have that language in their material.
Ultimately this is a positive thing for divers and the industry, the technology will be disruptive at first but long term it will increase competition for dive computers and lead to innovation in UIs and dive logging. Because dive computers certainly need it navigating many of the menus in them is akin to programming a VCR in the 80s. And good god dive logging software is terrible. There is still space for specialized high end equipment like Shearwaters but 90% of the people who buy them hardly use all the features beyond OC/Rec and air integration or go to a depth beyond 40 meters.