Commenting on a whole industry is pretty challenging.
What I would say is that the current industry would benefit from better marketing to young people. I know there are huge economic challenges for that demographic, but if you rely almost completely on old fat people who are dying off or who no longer find hauling tanks to be fun, your future is limited.
The obesity epidemic (in the developed world) makes the activity much less safe and enticing.
I watch TV and see social media being used extremely effectively to promote certain ideals, perspectives and even behaviors, some of which I personally find bizarre or even offense. Nevertheless, these “marketing” efforts seem to be reaching people and for the most part, must be successful.
Not sure I know exactly “how” to accomplish this marketing to the younger generations, but it doesn’t appear to be taking place right now.
Lastly, I don’t think an industry can be robust if it concentrates on training people to dive. The industry must find a way to promote the activity of diving itself.
Johndiver999,
Your comment above hit it exactly; I became excited as a young teen at the prospect of actually breathing underwater, and floating weightless in the water. Let me share with you a poem I wrote about my first experiences with diving:
A Boy Enthralled with SCUBA Diving
As a boy, I'd sit in church,
Admiring the roof,
And dream of flying,
Or floating, as if in a spoof.
I wouldn't be listening
To the sermon of the day,
But float in air
Sixty feet above the manger's hay.
Peter Pan flew like that,
Floating in the air.
In my imagination, I'd do spins
and rolls and look down at the chair.
Later, when I learned to scuba dive
I'd put on my fins
and blow bubbles
into the winds.
I learned a lot in church,
At Sunday School and Confirmation,
But when the sermon got boring,
I'd float away in a subaqua, fantasy vision.
At that time, we didn't have to "promote diving," as Captain J.Y. Cousteau did that for us, first with his movies, The Silent World and World Without Sun, then with his television documentaries showing the world the wonders of undersea life.
Now, that is largely gone, and we have nothing really promoting SCUBA diving except exotic travel. But I grew up in wonder at the sights right here in Oregon, of trout and salmon in our lakes and streams, of small invertebrates which kept the aquatic ecosystem in balance, of algea streaming in the current, of rocks hiding small critters, from crawdads to insect larva to small bottom fish, shiners and darters. I have witnessed things that other divers don't even notice, like lampreys spawning, the mussels releasing their glochidia into the water, where they clamp onto a fish's gills and fins, of a hydra on a leaf in autumn feeding on almost microscopic plankton in the river, of a very startled sturgeon coming face to face with me as I drifted downstream. These are things that make diving to me interesting. Hopefully, they can also do so for other divers.
SeaRat