Perhaps you should look a little deeper into reverse profiles and what Suunto does. The penalties show up on the third dive, according to Suunto.You may have misunderstood the reverse profile thing. Of course, as long as you stick to no decompression limits there is no evidence of additional risk by diving the first dive shallower.
There is no "penalty" involved in reverse profile diving, as long as you dive according to the tables or computer.
However, bear in mind that reverse profile may mean a shorter bottom time (again- if you stick to ND limits), and many divers think this is a penalty introduced by some shady algorithm or company lawyers who force to add penalties to mitigate risk and lawsuits.
Nope, the NDL calculated by Haldanean-based models (such as Buhlmann) doesn't care if you dive shallow or deeper first. At the end of the dive you surface with whatever nitrogen saturation levels, which gradually decrease during the surface interval. When you enter the second (or third or whatever) the new ND limits are updated. And you will see that reverse profile will result in shorter NDL for repetitive dives.
Now, most poeple may have not noticed this because they use computers and multilevel dives. But if you try square profiles- like classical table dives- you will notice that reverse profile results in shorter bottom time. For a recreational diver who wants to have fun underwater, this can be considered a punishment. For me it is, at least. When I used to dive tables, we planned the diving sites according to depths and did square profiles. With computer, we do multilevel and don't care anymore if it means a couple of minutes less at max depth (e.g. 30m) you ascend a little bit and NDL is updated on the fly and no one almost cares you can still enjoy a prolonged dive.
"So if you first make a shallow dive and after that a deep dive, we penalize the third dive if the surface interval is short."
Citation: p177 of this document: Info - Reverse Dive Profiles Workshop, 2000