Funny I read this today, and I just seen a woman feeding at Target in the Clothing section with no cover at all. I was shocked and did a double look... sure-a-nuf, the nip was out and showing. I think that if there is an option to go to a more private spot its not rude to question why she would do it in public. For gods sake at least cover your chest while feeding if you can't get out of the general publics view! I don't want to see some other guys wife breast feeding in the mens clothing dept when she could have easily gone to the fitting rooms and done it there. That is not too much to ask. I dont want my kids seeing that unless its unavoidable, its a part of life that you experience very young and then when youre an adult again and have your own kids. I believe that in the USA today, society overall would say that what I seen was not approprate.