The mainline brands innovate and are immediantly copied by the box factory brands.
How does one measure value? It's THE question we as scuba consumers wrestle with every time we buy.
My Dad was a pharmaceutical company executive with a reputable firm dedicated to research. He hated the generic companies with a passion, accusing them of gutting the big guys but selling cheaper, but not spending any money on research that would help with future needs. By his measure, he would have been a Scubapro fanboi; no doubt about it!
Innovation in scuba is tough to assess. Certainly on the technical side, dive computers and rebreathers favor those with the resources to give us quality. It's a pleasure to see the success of Shearwater, and I'm
more than happy to pay more for gear that is produced with quality, serviced with care, and uses cutting edge technology, even if Shearwater's profit margin might be larger (which may well not be true).
That rationale is harder to justify on the regulator side. How does one innovate with such a mature and simple invention? Sure, materials are a potential source of improvement. And I'm happy to see sturdy lightweight cases take the place of hand-brazed chrome, notwithstanding the loss of bling, simply because performance can be tweaked and the regs are consistent.
But what has that performance tweaking gotten us? A fixation on exhalation work of breathing to improve ANSTI loops that are measured at depths and temperatures dived by
virtually no-one in the recreational industry, but are nonetheless mandated by CE authorities.
I honestly believe that the ubiquity of high quality CNC manufacturing capability might be bringing us full circle. It just might be that we are looking at the equivalent of Apple - that some guy in his garage will come up with a solution that the hide-bound big guys (IBM) can't execute (because marketing says it won't sell), and can bring it to us courtesy of high quality Taiwanese manufacture. Heck, even some of Atomic's parts are made there.
While there's sadness that some of the old reliables might fade away (read: go bankrupt), I'm excited that guys like
@LandonL can use agility to bring us something innovative. It's called competition! Like
@cerich and Deep6, Atomic was founded when talent decamped to a place where they could be more creative.
What remains to be seen is whether quality manufacture can command the prices we are seeing, when innovation is at the margins. If the TFX nails exhalation work of breathing on top of bringing back the fantastic center-balanced valve, and adds new materials and quality execution, I'm happy (at least once) to pay a premium.
But frankly, I'm just as interested in what a company like Deep6 might introduce.