John L., you and Business Insider both beat me to the punch. When I saw that the money had gone from $300,000 to over $600,000, I was moved to plan a freelance article about this big joke. But, it looks like the word is already out.
For me this whole thing brings up questions about the crowdfunding system. If I can come up with some sci-fi idea that sounds exciting, then I can raise hundreds of thousands of dollars and live the life of a wealthy CEO. After a couple of years with no results, I tell my investors that the project is behind budget, encountering insurmountable challenges and will be shut down. At that point, my house, boat and car will be completely paid off.
I can almost rationalize the scam. If someone is going to invest thousands of dollars on the internet to fund a new hybrid of magic bean, they need to do their research. Investing is risk and if you invest large amounts of money in a unicorn breeding ranch with out doing your due diligence, you will lose just as you might in any unresearched investment.