Don't underestimate Atomic's branding practices - look at their site, look at their packaging. They are clearly setting themselves up as a premium brand, and many people resent the Atomic branding. Frankly many LDS simply do not meet the dealer profile.
I've spent some time talking with Atomic at several shows. They're very candid about it. This brand profile includes a whole host of things: the mix of the other gear an LDS sells, their qualifications as a dealer (service wise as well as knowledge wise), how much volume they could move, what will the LDS do to support the brand (not just $ wise, but also in Atomic's ongoing branding effort), teaching profile (tech, recreational, pull - from affluent demographic areas or modest) geography and at the end of the day, the general feeling the Atomic rep got when he made a store visit.
I would assert it is the general opinion of non-Atomic dealers that the guys at Atomic are tweeks, jerks, expensive and generally unreasonable.
I would further assert it is the opinion of Atomic dealers that the brand has added prestige to their line up, they get the support of Atomic (the full color direct mail piece just sent to registered users at Atomic's expense - driving people to the dealer for upgrades is an indication of their support) and likely, their average life-support dollar-per-customer is probably higher because the general Atomic customer is spending more on gear than the average Oceanic customer. They're not sold in the big chain stores (in So Cal) because these stores don't meet the dealer profile - not because there isn't big $$$ to be had.
I dive Atomic. My wife dives Atomic. The shops I frequent happen to be Atomic dealers. Do I have an inherent bias towards the product? Maybe - its all I've ever owned. I bought them new off of eBay in 1999. Had them serviced at recommended intervals and they've been a dream. I've rented other gear and it didn't breathe nearly as well. Its a solid product and I have no problem with them.
As to the bomb that troll-monger LUBOLD8431 dropped (and then went silent) I'd like to hear your side of the story - what is your deal, man? You're the same guy that started that worthless Piston v. Diaphragm thread that, in about 2 seconds, turned into Calvin peeing on things. Lately your takes aren't fresh and your posts are pretty weak...shake yourself. You're better than that.
K