from working in a store, if you come in on a regular basis, such as to get air, we will normaly ask you to bring in your reg so we can check it out for you...i've never charged a person for this service...it's no different than car service...if you buy gas from the same station and the guys who work there get to know you, they'll remind you to "change your oil" usually while you're filling the tank, they'll take a look at your car...
the same with your reg...if you come in and get fills, we know you're diving and want to make sure you're safe.....
with the one year service interval, IMO the manufacturers are concerned about liability and if you haven't been diving, it forces the average person to revisit the shop and at least be made aware of refreshers...remember, if you haven't been diving in a year, we want to make sure you're safe where ever you're going....