My work deals with sound systems for top cars (Ferrari, McLaren, Mercedes, etc.).
When you design a new top-range sound system for such luxury cars, the starting point is the price. A good rule is to see what the competitor's price is. Let say Bose has their top range sound system marketed for 5000 euros. The new system you design must cost MORE. It cannot sound better, if it costs less...
And then the design and the research is focused on how to justify that your sound system costs 6000 eur instead of 5000.
So year after year the prices go up...
No one is thinking that these prices are a scam.
So I do not see why here people think that this reg is overpriced.
Appreciate you explaining this line on reasoning, as it's very different from how I imagined product development working, but I'm more of a mid.-range value shopper rather than a top tier premium product collector.
The mindset I imagined often drives mid.-range product development is a desire to produce a comparable product at a lower price than competitors, or a better product at the same or marginally higher price, etc... In other words, at least at the brainstorming stage, decide what kind and quality of product you want to produce, then see how cheaply you can do that and what profit you can get.
In other words, maybe a product at a cheaper can 'sound better' (using your analogy), and we admire people who find ways to do that.
To further use your analogy, the line of reasoning you described for developing a product for 'top cars' might not be the same as Toyota uses for devising one for a Corolla?
Judging from what I perceive as SB recreational dive culture, I think the mindset tends to favor more of a mid.-range than prestige/premium elite sensibility.
AA seems to be aiming for a prestige/premium elite market with some of their line. If so, I hope people will see this for what it is. People shopping for Corollas or Camrys shouldn't think they need a Mercedes, but it's fine that Mercedes exist.
Maybe the next time someone asks what regulator to get, we should start by asking what he drives!