hoopa
Contributor
The irony is-- its no longer a lds vs online.. If you want to have a competitive lds-- you need to have a online presence... I look at that manager at Sports Chalet and think she is 100% wrong.. Right now she lost a sale,lost a potential future customer, lost good will with a current customer, and is currently being discussed by the dive community as a whole(in a negative light)... Instead of all that negativity-- she could have offered to price match and smiled and told the op to tell his friends to visit sports chalet... Sports chalet would have lost zero dollars-- had a sale--sold more units of said fins and kept a sport chalet dive customer there... Right now they have no sale-- no customer and ill will in the community.. If i was her supervise. i would have sat her down and had a gooood long chat... She won the battle but lost the war..
As for lds vs online.. You need both.. a lds cant sell enough to reallllly make it... If they introduce online-- they sell way more stuff.. Allowing them to get price breaks on future orders do to much larger lots placed--- and allowing them to afford keeping the place stocked cause the gear turns over vs just sitting there.. and why not sell online.. You go from a universe of the couple of thousand people living around you-- to literally the entire world as potential customers.. scuba.com and those online stores arnt losing money-- they are doing quite well.. So the lds that says "there isnt enough margin there"---- they are just missing the opportunity of being both brick and morter and capturing that walk in customer, along with all the customers the web brings with it.. When someone buys a widget via online-- you have no idea what else they may need down the line(dry suit-- rebreather-- refresh of gear etc).. Would you rather make 40% of those larger purchases-- or make a 100% of none of those purchases cause you didnt sell online... Times have changed and the lds that can keep up-- will win..
As for lds vs online.. You need both.. a lds cant sell enough to reallllly make it... If they introduce online-- they sell way more stuff.. Allowing them to get price breaks on future orders do to much larger lots placed--- and allowing them to afford keeping the place stocked cause the gear turns over vs just sitting there.. and why not sell online.. You go from a universe of the couple of thousand people living around you-- to literally the entire world as potential customers.. scuba.com and those online stores arnt losing money-- they are doing quite well.. So the lds that says "there isnt enough margin there"---- they are just missing the opportunity of being both brick and morter and capturing that walk in customer, along with all the customers the web brings with it.. When someone buys a widget via online-- you have no idea what else they may need down the line(dry suit-- rebreather-- refresh of gear etc).. Would you rather make 40% of those larger purchases-- or make a 100% of none of those purchases cause you didnt sell online... Times have changed and the lds that can keep up-- will win..