jviehe:
A Five Star Rating means the shop has more requirements than a simple Dive Center rating, as does an IDC center. This includes
-a clean QA record for 12 months
-obtaining education, environment, and community involvement awards
-constant communication with customers
-recently teaching plenty of PADI classes and promoting and running trips
To me this indicates a higher quality PADI dive Center than the basic Dive Center level.
You forgot what may be the most important requirement!
They must agree not to offer any NON-PADI recreational courses As much as anything else it's essentially a exclusivity agreement/commitment.
The easiest way to understand is to just see some of the actual requirements in print
1, have been a PADI dive shop for 12 months with no QA problems.
2, continue to meet all requirements for a PADI dive shop.
3, have been awarded all three awards...education, community envolvement andenvironment.
Lets break to look at the awards. The education award...
issues 150 PADI certifications with at least 50 for AOW, 15 specialty in 5 areas, 5 rescue and 5 DM or AI.
Issued only PADI recreational certifications for the last 12 months
Used the complete PADI system and all materials
Not conducted, sponsored nor advertised any nonPADI recreational instructor training programs...I'm getting tired of typing. Are you getting the idea?
Back to the regular requirements
4, distribute a communications piece (you know those email news letters from the dive shop?)
5, Conduct at least one AOW, 1 rescue, 1 DM or AI and 1 specialy course each year.
6, Have issued 30% of total certifications for courses above OW
7, Have your air analyzed
8, Display dive travel promo materials
9, Conduct local non-training dives or trips
10, Exclusively issue and advertise PADI certifications for recreational scuba diving courses
11 not conduct, sponsor or advertise and nonPADI recreational scuba instructor training programs
12 Use the complete PADI system using all the materials.
13, have PADI educational and promo materials displayed in the retail area of the store.
14, Insure that all oporations in a chain are PADI retail members also.
I shortened up the wording on some of those but I think I reproduced it pretty accurately. These requirements are over and above all the requirements applicable to any PADI dive shop. Note the volume requirements for classes. The requirements to display PADI materials in the retail area and the requirements to only offer or advertise PADI classes.
Aside from being able advertise that you are a 5 star store, why would a store want this rating? I don't know where my old catalogs are but if I remember right a PADI dive shop gets a better price on PADI products than an instructor and a 5 star store gets a better price than a plain old PADI dive shop.
When I owned a shop, we opted not to become a 5 star store because I wanted to be able to offer any class I wanted and I was also an IANTD instructor. As a 5 star store I would have been prohibited from offering IANTD recreational courses.
Shoot between PADI, the manufacturers and the credit card companies telling me what I HAD to display in my retail area, I didn't feel like I owned the place at all. I should have been renting advertising space. LOL