if you find it offensive..do not look at it. If you find a sexy woman in a wetsuit offensive then do not buy the suit she is wearing...funny how that works however. Checkout the scubapro add or the henderson one...hot chicks in wetsuit...it is an attention grabber...your all talking about it..so it worked...it is called advertising.
Tacky yes, will it sell a rebreather..probably not. But the word has spread...
advertising is meant to prevok a reaction among the target market. The top grabber is sex. Show a hot looking woman in a semi clothed photo and what ya get...a reaction...so positive and negative..but a reaction.
You should see some of the photos I have to retouch for swimsuit ads...You think they really look like that. Actually some do...but most do not.
I am an Artdirector....this is not new to me...
Enjoy...
Tacky yes, will it sell a rebreather..probably not. But the word has spread...
advertising is meant to prevok a reaction among the target market. The top grabber is sex. Show a hot looking woman in a semi clothed photo and what ya get...a reaction...so positive and negative..but a reaction.
You should see some of the photos I have to retouch for swimsuit ads...You think they really look like that. Actually some do...but most do not.
I am an Artdirector....this is not new to me...
Enjoy...