caseybird:
How come half the posters on SB think training is too cheap and the other half think it is too expensive?
Traditionally, the Scuba industry kept the doors open with gear sales, which had margins similar to clothing. That was enough to cover fixed costs and to make a little money for the shop staff too. Training was essentially a loss-leader, with charges that typically just cover pool fees (or maintenance, in the case of a shop-owned pool). If instructors were actually full time, their wages were subsidized from gear sales as well as a few shekels from class fees.
The internet is changing all that.
Fixed costs - rent, utilities, licenses, insurance etc remain, but either margins on gear must be cut or sales volume
will be cut as the internet eats into the market. Either way, the gear sales profit center is taking a hit at most local dive stores. The exceptions are those who've been able to make inroads into the internet market (but even that'll dry up as manufacturers realize they must allow lower margins in their customers' stores or they're history, and gear sales level out across the board).
What this all means is that the paradigm is shifting; instruction is of necessity moving from loss-leader to profit center - it must pay its own way, and prices are going to have to get more realistic.
So, let's be realistic - whether independent or not, with no subsidy from gear sales, how much is an OW class worth?
First of all, in order to conduct a class, you have to either have students willing to buy gear in advance, or you have to buy tanks, BCs, regulators, and probably wetsuits. In all sizes. (No, the LDS Scuba gear fairy doesn't just drop this stuff on the shop for free - it must be bought). Of course you can amortize the cost of the gear over its life, but what about the money to get it in the first place? That usually means a loan, and the price of money has to be factored in there too.
Gotta rent (or buy and maintain) a pool.
Air fills - typically 10 - 12 per student, plus air for the instructor.
Of course the instructor is expected to wear the latest gear, and guess what - even key-man prices don't make it cheap.
Insurance. Just keeps going up and up and up...
A place to teach - it ain't free.
Taxes; licenses... the city, county, state & feds have to get their cut.
After you get all that stuff paid for,
then you can take what's left and start calculating the hourly wage for the instructor. But remember, for every hour in class the instructor probably spends an hour on extra-curricular preparation and paperwork.
If I actually had to make a living as a Scuba instructor, instead of just using it to cover some of the cost of my Scuba habit, I'd have to charge a hell of a lot more than $550 for an OW class, I guarantee.
Folks who think that's steep for an OW class ain't payin' all the bills.
Rick