I'll take the middle ground here...

(edit: along with cave diver)
Whenever possible I try to be aware of the SAC's of the other divers on the team as well as the tank sizes being used. It gives me a good idea of who will be turning first as well as when they shoudl be turning and how much gas I should have when I anticipate their turning. If we get past that point and no one has turned yet, I may query the team about remaining gas. Similarly, if a diver looks like they are working harder than usual or are not as relaxed as they should be, I may have us all check gas midway to the turn point, just to see if everyone is still in the expected ballpark.
Thirds is not always as conservative as you want to be, so in some cases, I will turn the dive early, to ensure everyone has enough gas on the way out. For example, My buddy was still fairly new to her dry suit and still working a little harder than usual (and badly under finned). Normally our SACs are identical with less than 100psi difference per dive. On that dive the buddy was sucking a lot more gas than normal and looking tired, so I turned early as it was not going to get better going out as there was very little flow. Better safe than sorry and there is no sense pushing it all the way to thirds in situations where it is not prudent.
So yes...on the one hand, SAC does not really matter - thirds are thirds. On the other hand knowing the SAC of each diver on the team helps a lot and integrating that information into your general awareness of the dive is a real plus.
I also agree with the statement above that you shoudl get so familiar with your gas consumption that you can readily predict the reading you should see on the SPG. That not only helps you recognize when you are using more or less than planned but is also a great navigational aide. For example if it took you 5 minutes and 200 psi going from one check point to another, it should take you the more or less (taking into account any flow) the same 5 minutes and 200 psi going back out. If you pass the expected time and pressure, it is a big clue that you may have taken a wrong turn at a T or other waypoint and it lets you potentially correct that mistake before the gas gets critical.
Not seeing the expected reading on your SPG is also your first clue when the SPG fails and or the needle sticks. I had that happen once at 130' when the SPG said I had more gas than I should have had and confirmed a problem a couple minutes later when the needle had not moved.