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This is likely very true as far as the statistics of marketing....marketing for "products in general". I would expect that "most products" consumers have to choose from, are not so different in quality or performance.Ah, but there's a problem with the idea... and the manufacturers might know this.
Sneaky marketing insider information: Demos are often a bad idea, particularly for premium-priced products, and in many cases hurt sales and brand perception. You see, people who have spent $400 on fins are FAR more likely to "feel" $400 worth of difference than people who haven't yet opened their wallet.
Right now you've got a situation where the only people that can speak of the virtue of such fins are those that are financially - and emotionally - invested in them. They will disproportionately skew more positive than negative because of a psychological self-preservation mechanism. (This is not just about $400 fins, but about anything with a high potential for buyers remorse.) If demo pairs of $400 fins were widely available, for every one owner's voice touting them as being great... there would be a thousand voices saying "I tried them and couldn't tell what the big deal was."
From a marketing communications standpoint it's far better to have one person telling the other thousand "I use them and they are great... and you can't question their greatness because you've never tried them."
Where performance is radically different, demos make sense for the brands with such a major advantage.
For years, the Dive Industry has managed to eliminate any real performance skew of fins....and to most fin performance sounds like more hype...most don't even believe fin performance is relevant to their needs as a diver.
It's a level of brainwashing that boggles the mind. Perhaps because the biggest manufactures at DEMA, the ones that make deals with shops about which OTHER brands they can sell in their shops...and as to how much of the main MFG sales volume must be sold per month....perhaps the shops have been forced to help convince the customer that the big mfg fins are really great, and that any fin in the shop they like the looks of, is going to be all they need....that performance issues between these and other brands that exist in the world, are not really relevant to scuba divers.
I'd like to turn this nonsense upside down, and ruin this corrupt thinking forever.
I have already chatted with a few of the really GOOD fin companies....most of which would be BAD for most shops that are COMPELLED by there Dealership agreements to sell the fins they have permission to sell.
The fin makers I chatted with, like my idea, and I think there is a good chance I may have a free demo program showing up in the near future.
If anyone has some fin makes they believe should be included for all the A-B comparisons....please add them in this thread....This would be fins like : Quattros and other Primary fin brands dive stores are pushed by their agreements to sell...Even when many of the shops are aware these are not the best performing fins.