End of the dive shop as we know it.

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leadweight

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It seems these days that more dive shops are closing than opening. When I say this to other divers their initial reaction is that divers are buying their gear on line. My conclusion is that the problem is more severe for the retail dive shops. Divers in increasing proportions are not buying gear at all. They are renting instead.

We all know the standard retail dive shop business model. Certify as a loss leader and sell gear at a profit. The sales pitch is that you will be more comfortable in your own gear and that rental gear is in bad shape. The business about comfort is subjective. Whether it is true or not is not important to this discussion. However, the condition of rental gear has improved greatly. This is a major disincentive to buying.

The typical new diver will probably quit the sport before 50 dives are completed. This causes the choice between buying and renting to favor renting if only economics are considered. People buy for intangible reasons as noted above. Since 911 changes in the travel industry are providing additional reasons not to buy. Increased security makes traveling with dive gear a bit of a pain. The latest development is the 50 pound limit per bag on international flights.

When I was in Thailand last fall very few divers had their own gear. I frequently doubted my own sanity for dragging my gear all over Thailand when only a third of the trip was spent on diving.

All of the rental gear I saw in Thailand was in great shape. Very few divers (mostly from EC countries) had gear with them. Some English divers mentioned that the few dive shops left in the UK were operated out of holes in the wall and needed on line sales to survive.

Certification patterns have also changed. A lot more new divers are being minted in resorts. It is the PADI 3 and a half day wonders. A diver who starts without a relationship with a LDS is less likely to buy gear.

This is not about whether one should buy gear or not. It is simply about where things appear to be going.
 
Leadweight,

IMO you made a good case for the self inflicted demise of the LDS.

Offer cheap instruction, you get what you pay for.

Divers get cerified without the comfort level and support to become avid divers . As you say they drop out with fewer than 50 dives and that is the end of the revenue stream. It's not uncommon for divers to get certified and make the first few trips on rental equimpent and never get comfortable in their homewaters.

The common LDS training model just does not breed capable divers. It is short sighted leaves them on a dead end.

The LDS that works to build a community will thrive if there is water anywhere near it. Diving is a somewhat social activity and for the most part divers need buddies. Not everyone enters the sport with a diving companion and 1/2 of the team is most likely not as avid or may drop out all together.

I recently got a mailer for a LDS a few states away, it went something like this:

*Brand name demo day, come try gear
*Sunday Night cookout, come share your weekend dives
*Wednesday evening NIGHT dives start next week
*Join us for Saturday morning shop dives
*The gear rinse station is always open!
*Special discounts on dive lights and packages

Get the picture, we want you to dive we will remove the excuses of needing buddies, of not being able to try gear, we will make you part of a comunity, come and play.

Some of us are pasionate drivers about diving but many folks need a little incentive to hump all that gear out to the car, make all of the preparation, cllimb into it and make the dive. Oh yea and clean it up and put away after it's dry.

The shop that really teaches divng and configuration and skin-diving in the first place is breeding long term customers that will buy and grow beyond the basics and make them sucessful. The short format, hope to sell you something shop breeds divers who wonder what ever posessed them to get into this bloody sport.

Local case in point. I have 2 primary options for filling my cylinders. I drive past one shop that refuses to give a slow fill. If I leave my cylinders for 24 hours they cannot be counted on to do a top-off (even when they say they did) and has handed me generously filled cylinders that came to me so hot it was obviously a fast, hot significant overfill. 1 mile down the road I will get a slow fill. If I need it right away they will do a top off at the end of my visit to the shop or after I eat next door and come pretty close to a good cold fill. If I leave it overnight I can count on a carefully done top-off. This is basic crap folks and who do I want to go to for service and training?

As for the dive shop as we know it the demise in many cases is a good thing in that it creates an opportinity for an enlightened provider to enter the marketplace. I'll gladly trade 2 shlock operations for a class act shop.

Shops need to adapt, add value and earn business.

Pete
 
MY LDS has seen the future ( internet) and has priced his equipment accordingly.

He has prices that match just about everybody on the net ( except leisure pro) but at least you get the warrenty with him.
 
I had to buy my BC lately of the internet because my LDS was going to charge me more than if i got it direct from the manufacturer. i explained that was ludicrous but they refused and wanted me to pay $150 more or get another bc. yeah, right.

so the moral of the story is... they need to step up the customer service!
 
spectrum:
The LDS that works to build a community will thrive if there is water anywhere near it. Diving is a somewhat social activity and for the most part divers need buddies. Not everyone enters the sport with a diving companion and 1/2 of the team is most likely not as avid or may drop out all together.

Shops need to adapt, add value and earn business.

Couldn't agree more, especially as a new diver (certified this January)

My LDS runs the usual travel deals and does the typical weekend boat dives at the Jersey shore.

But beyond that they are at the local quarry every weekend from April through November, with two heated tents, DMs, instructors, customers from pros to newbies, spare parts, gear to try or just borrow, they even had a big pot of hot homemade soup going last time I was up there! (Airfills are one thing, but I KNOW you can't download hot soup from the web!)

I was in there on Wednesday night to configure my gear for an upcoming wreck course - they spent THREE hours setting up my BP/W and harness and tweaked it to perfection. If I got the stuff from the web I may have saved $100-$200 on a $1000 purchase, but I'd still be setting the damn thing up!

While I was there a constant flow of "friends" were in and out - some bought stuff, some just came to hang out. One guy who stopped in said the only reason he did was he saw so many cars out side he'd figured there must be a party going on and didn't want to miss out.

The owners - husband, wife, two sons - introduced me by name to no fewer than a dozen local divers that night, soon to be diving buddies.

The next day I was able to try all the stuff in their indoor pool, tweaked some more, swapped some equipment in and out, etc.

They make it very hard to NOT be a customer!
 
renpirate:
That is hilarious!!!!! I wonder how many people have bought them as gag gifts.

anyone know what the substitute gift is?
 
RJP3:
The owners - husband, wife, two sons - introduced me by name to no fewer than a dozen local divers that night, soon to be diving buddies.

The next day I was able to try all the stuff in their indoor pool, tweaked some more, swapped some equipment in and out, etc.

They make it very hard to NOT be a customer!

Glad you have a great LDS: name them and others will benefit.
 

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