I've been in the world of professional selling for more than 30 years. As a teen I worked in the highly competitive camera industry in NYC (32nd street / Broadway) where there were competitive shops in a 2 block radius that amounted for 80% of the entire NYC camera market. Every top sales guy had the phone number of the top sales guy at the competitors. If Phil did not have X camera for his customer he was on the phone to Tom and they sent a runner to get it while customer waited. It was a very interesting way of working.
I run both a Retail Operation (Scuba Training and Technology Inc.) and an on-line operation (Tech Diving Limited) (one of the original on-line companies) competition is healthy. If I don't have it - I will direct a customer to another guy (Like Phil) so that the customer can get what he wants.
Are there some operations that are just plain bad. Sure there are. Just like bad restaurants and service stations there will always be someone not good at something they try to do. The mistake they make is not trying to get better once they know they need to change. In the end it all washes out.
LDS loyalty is important. It helps build the camaraderie that's needed for the sport and is important for your local community. Buying local is always a good thing (if the local guy knows that). On-line shopping is important too. It provides access to items your local shop just wont/cant carry. The combination of both works. I have many of my loyal locals bring in stuff they got on line and we treat it as if it came from us. Why? Because a customer should always feel good about what they purchased. I've even had them ask me about this or that from here or there and we give them honest answers. I learned a long time ago that if I can't get the sale for whatever reason, leave the door open for someone else to.
Positive promotion of diving among dive professionals should be the standard behavior. If you can't say something good best to say nothing.
Cheers
I run both a Retail Operation (Scuba Training and Technology Inc.) and an on-line operation (Tech Diving Limited) (one of the original on-line companies) competition is healthy. If I don't have it - I will direct a customer to another guy (Like Phil) so that the customer can get what he wants.
Are there some operations that are just plain bad. Sure there are. Just like bad restaurants and service stations there will always be someone not good at something they try to do. The mistake they make is not trying to get better once they know they need to change. In the end it all washes out.
LDS loyalty is important. It helps build the camaraderie that's needed for the sport and is important for your local community. Buying local is always a good thing (if the local guy knows that). On-line shopping is important too. It provides access to items your local shop just wont/cant carry. The combination of both works. I have many of my loyal locals bring in stuff they got on line and we treat it as if it came from us. Why? Because a customer should always feel good about what they purchased. I've even had them ask me about this or that from here or there and we give them honest answers. I learned a long time ago that if I can't get the sale for whatever reason, leave the door open for someone else to.
Positive promotion of diving among dive professionals should be the standard behavior. If you can't say something good best to say nothing.
Cheers