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Perhaps an aspect of not selling BP/W is that you cant sell the minimalist concept and also sell a lot of junk on the walls
No, never.I have NEVER seen anyone try a BP/W properly fitted and want to go back to a jacket BC. Has anyone else?
This hits it dead on, I couldn't have worded it better myself.It's easy to get cynical, but in the shops with which I have worked, there is nothing nefarious involved. The truth is, when you get people involved in this kind of gear, they buy a lot more of that extra stuff, and the stuff they buy costs a lot more than the usual doodads. The real issue is that don't use that gear themselves, they have not seen people use that gear themselves, and they don't understand that gear.
More importantly, they don't think it will sell. They are very much afraid, and rightly so, of having unsold inventory on hand, which can create a serious cash flow problem for a shop trying to get by in trying times. In the past couple of years, several shops in our area have folded, including the one that focused the most on technical diving. This fear is made all the worse by the policies of some of the companies that make the most popular tech gear. If you want to sell their gear, you need to commit to a certain initial and annual volume, and if it doesn't sell, that means you have a HUGE amount of unsold inventory. (Not all companies do that, but most do.) If you are a shop that has been getting by for years without it, going in that direction is very much a marketing risk that could put you out of business.
When they do take the step, they are afraid to go all in, so that first step is tentative. They take precautions in case it doesn't sell, and those precautions keep it from selling. It thus becomes a self-fulfilling prophecy. "I was afraid it wouldn't sell, so I didn't commit a lot of time and energy to it. I only bought as little as I could, and I didn't make a big promotional push. As I was afraid, it didn't sell, so my precautions were wise."
I'm doing my best to change the culture in our area, but I fully understand the problem.
It's easy to get cynical, but in the shops with which I have worked, there is nothing nefarious involved. The truth is, when you get people involved in this kind of gear, they buy a lot more of that extra stuff, and the stuff they buy costs a lot more than the usual doodads. The real issue is that don't use that gear themselves, they have not seen people use that gear themselves, and they don't understand that gear.
More importantly, they don't think it will sell. They are very much afraid, and rightly so, of having unsold inventory on hand, which can create a serious cash flow problem for a shop trying to get by in trying times. In the past couple of years, several shops in our area have folded, including the one that focused the most on technical diving. This fear is made all the worse by the policies of some of the companies that make the most popular tech gear. If you want to sell their gear, you need to commit to a certain initial and annual volume, and if it doesn't sell, that means you have a HUGE amount of unsold inventory. (Not all companies do that, but most do.) If you are a shop that has been getting by for years without it, going in that direction is very much a marketing risk that could put you out of business.
When they do take the step, they are afraid to go all in, so that first step is tentative. They take precautions in case it doesn't sell, and those precautions keep it from selling. It thus becomes a self-fulfilling prophecy. "I was afraid it wouldn't sell, so I didn't commit a lot of time and energy to it. I only bought as little as I could, and I didn't make a big promotional push. As I was afraid, it didn't sell, so my precautions were wise."
I'm doing my best to change the culture in our area, but I fully understand the problem.
It's easy to get cynical, but in the shops with which I have worked, there is nothing nefarious involved. The truth is, when you get people involved in this kind of gear, they buy a lot more of that extra stuff, and the stuff they buy costs a lot more than the usual doodads. The real issue is that don't use that gear themselves, they have not seen people use that gear themselves, and they don't understand that gear.
More importantly, they don't think it will sell. They are very much afraid, and rightly so, of having unsold inventory on hand, which can create a serious cash flow problem for a shop trying to get by in trying times. In the past couple of years, several shops in our area have folded, including the one that focused the most on technical diving. This fear is made all the worse by the policies of some of the companies that make the most popular tech gear. If you want to sell their gear, you need to commit to a certain initial and annual volume, and if it doesn't sell, that means you have a HUGE amount of unsold inventory. (Not all companies do that, but most do.) If you are a shop that has been getting by for years without it, going in that direction is very much a marketing risk that could put you out of business.
When they do take the step, they are afraid to go all in, so that first step is tentative. They take precautions in case it doesn't sell, and those precautions keep it from selling. It thus becomes a self-fulfilling prophecy. "I was afraid it wouldn't sell, so I didn't commit a lot of time and energy to it. I only bought as little as I could, and I didn't make a big promotional push. As I was afraid, it didn't sell, so my precautions were wise."
I'm doing my best to change the culture in our area, but I fully understand the problem.
I live in Arlington, TX, population 370,000 : # of 'tech' dive shops in Arlington = 0 ( the last 'tech' shop was Surface Interval Scuba which went out of business a few yrs ago)
I'm next door to Ft Worth TX, population 770,000 : # of 'tech' dive shops in Ft. Worth = 1 (Lone Star Scuba of Ft. Worth) (the other 'tech' shop was Southern Scuba, which went under 8-10 yrs ago)
I have NEVER seen anyone try a BP/W properly fitted and want to go back to a jacket BC. Has anyone else?
I'll find out this spring. Pick up my BP/W tomorrow, we'll see how it compares to my SeaQuest Balance back inflate.