ginti
Contributor
The world is not only tec divers who are willing to spend a lot of time learning crazy techniques, and not even passionate rec-divers who want to improve their skills. Many people want to try the experience, and then it's over for them; this is especially true for my generation: people just want to share their experiences on social networks, and then they want to try the next adventure.
What does it mean?
Most likely, the target customers of this company are diving centres who want to sell an easy experience to tourists, maybe just a discovery experience. Even most likely, the target diving centres are located in luxury resorts or stuff like that***.
[*** Why do I think so? (1) because that stuff is expensive; (2) my generation is getting richer right now, so in the early future *we* (better... some of my peers) will be able to spend a massive amount of money on experience (millennials do not like to spend on objects, like boomers, they tend to prefer experiences). I might be wrong with this analysis]
These diving centres have money to buy this stuff and have time to check the equipment.
They could offer a more leisurely discovery day (or maybe days) to their clients.
The diving centres can charge more money, so they are happy. The diving centres' customers can now have the same experience with less effort, so they are delighted, and probably even lazier people ould try it. Some might even be interested in doing an easy OW course since by not managing the buoyancy, everything is less complicated and, therefore, funnier.
Obviously, there is a niche in the market for this product. And, obviously, it isn't sure that the company will manage to win it, only time will say it.
What does it mean?
Most likely, the target customers of this company are diving centres who want to sell an easy experience to tourists, maybe just a discovery experience. Even most likely, the target diving centres are located in luxury resorts or stuff like that***.
[*** Why do I think so? (1) because that stuff is expensive; (2) my generation is getting richer right now, so in the early future *we* (better... some of my peers) will be able to spend a massive amount of money on experience (millennials do not like to spend on objects, like boomers, they tend to prefer experiences). I might be wrong with this analysis]
These diving centres have money to buy this stuff and have time to check the equipment.
They could offer a more leisurely discovery day (or maybe days) to their clients.
The diving centres can charge more money, so they are happy. The diving centres' customers can now have the same experience with less effort, so they are delighted, and probably even lazier people ould try it. Some might even be interested in doing an easy OW course since by not managing the buoyancy, everything is less complicated and, therefore, funnier.
Obviously, there is a niche in the market for this product. And, obviously, it isn't sure that the company will manage to win it, only time will say it.