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Maybe time to upgrade my 300 baud one then.
I was making a joke, mostly about where I live now in Libya
I got DSL when it first came out in NY early 2000s with Verizon. In Libya they were still using dial up when I visited for the first time in 2001. I had to get VSAT internet then at a very expensive price to be able to do my work. DSL came online in Libya I think around 2006 but not many people had since not many people could get a landline.
We are able to get high speed internet now using GSM network not anything land based.
Once the SKU rationalization study is done, then the outsourcing will begin to minimize the high cost workforce in France. Then it will move onto managing the supply chain with minimal inventory to reduce capital. I would guess there will be less duplication between Apeks & AL as well as standardization of components to reduce supply chain costs. This is all a normal workflow in M&A and having spent time in PE, it can happen quickly. In todays world a $200M company is not that large and doesn’t usually have much control over its suppliers unless you standardize to maximize spend.
I don't think that's realistic in this case. Apeks is mostly regs and in order to standardize components you would have to develop either all new Apeks regs or all new AL regs. That's really pricey and leave you with the same issue.
IMHO, getting rid of Apeks and reducing the AL product range would be the most reasonable move. In my opinion it never made sense that Apeks were owned by the same company as both brands were going after the same customer. When a company has more brands, each brand usually goes after a different crowd like Audi, VW, Skoda, Lamborghini and Porsche.
I never thought of Apeks and AL going after the same customer base. Apeks is more of a tech diving company, and AL more of a rec diving company. Then there’s US Divers for the snorkeling crowd. Even where there is some overlap, such as with the Fusion drysuit line, the Apeks versions are more tech-oriented.
OMyMyOHellYes
Contributor
I do note that since AL takeover of APEKS, APEKS seems to me to present a more "blingy" line... Lots of fancy redoing of stuff with new graphic dazzle. I kind of like the old fashioned functional look. To me it said more about great engineering and execution; better function, than does swoopy lines engraved on what was a workhorse reg.
WC Feilds said "If you can't dazzle them with brilliance, baffle them with Bull$#!t,"
Which is, overall, my gut reaction to most all things in the current AL shop. Take the old thing, put some trendy plastic shell on it, rename it, and charge more!
Maybe in the States. Over here Apeks is pretty much run of the mill. Euro rec boats and rec quarry dive sites are full with Apeks. 'Tec' divers do use more Apeks than AL but the tec market is tiny. I don't know actual numbers but I reckon it seems MUCH bigger online than it is in real life.
Also, the 'tec' type customers seems to mostly buy in the xtx50 range. The xtx100/200 range is a direct competitor of the legend type regs. Same price range too.
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