Do LDSs and dive operators put any value in the name of the center from which one receives DM certification? I'm choosing between a course with a new dive shop where I've quickly built a good relationship with a locally well-recognized diver, and a dive shop known in the region for professionalism but where I personally have no experience with the instructors. I'm wondering if name-recognition is a factor I should take into account when deciding between the two similarly-priced courses.