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RJP, Great OP. Have been travelling & haven't read all the posts, but it seems similar to a thread a little while back asking why fewer young people take up scuba now. I've heard the stats you mentioned before regarding # of certs. vs. # of divers. This does suggest lack of enrollment for younger people. I mentioned before that this is not the case at our shop, as it seems to me that a majority of OW class students are late teens to mid 20s. But our shop has a quasi monopoly in the area. I've not seen any advertising for OW courses other than the usual sign outside the shop (we have a 2nd location now) and the website. Weekend courses are usually full April-Nov.